Aunt Jemima’ Brand Faces Backlash Over New Name

Aunt Jemima’s new name, Pearl Milling Company, has faced backlash online from users for sounding more like “gravel mining company” or “a James Bond villain.”

Several users said that they would boycott the company altogether.“Sadly I would never recognize it and will probably go to Log Cabin,” one person wrote.

“They really changed the name of Aunt Jemima syrup to Pearl Milling Company?! Like they really couldn’t think of a better name than that?! I’m sticking with Mrs. Butterworth’s from now on bc she thicc & rich, also doesn’t have a dumbass name,” another person commented.