Breaking: Samsung Drops Out of $1 Billion Advertising Campaign with Olympics, “They’ve Gone Woke”

Samsung Electronics has withdrawn from a $1 billion advertising campaign with the International Olympic Committee (IOC), citing the Olympics’ increasingly “woke” agenda.

The decision follows controversy during the 2024 Paris Olympics opening ceremony, which featured performances that sparked backlash from conservative audiences and religious groups.

Samsung’s statement emphasized that the Olympics should focus on athletic prowess and global unity, not divisive cultural agendas. This move reflects broader tensions between corporate sponsors and the changing cultural landscape of major sporting events. The IOC has yet to respond officially.