Breaking: Samsung Withdraws $1 Billion Sponsorship from Paris Olympics, “Woke Agenda”

Samsung has withdrawn from a $1 billion advertising campaign with the International Olympic Committee (IOC) over concerns about the Olympics’ “woke agenda.” This ends nearly thirty years of sponsorship, during which Samsung provided significant technological innovations.

The decision was triggered by a controversial performance at the 2024 Paris Olympics opening ceremony, featuring drag queens in a segment resembling “The Last Supper,” which drew backlash from conservative and religious groups. Samsung stated the Olympics should focus on athletic excellence and global unity, not divisive cultural issues.

This move has sparked controversy and debate about Samsung’s future marketing strategy and its impact on brand visibility, while the IOC has yet to respond officially.