LeBron James to Save the Day: Planet Fitness’ Last Hope?

In a bold move to tackle their reputation woes, Planet Fitness has announced LeBron James as their newest brand ambassador.

The fitness giant hopes James’ star power will overshadow recent PR blunders and attract a wave of new gym-goers. Speculation abounds whether James, known for his on-court prowess, can bench press Planet Fitness back into shape.

Critics quip that perhaps the gym’s new motto will be “No judgments, unless you’re missing dunks.” Regardless, Planet Fitness seems confident that with LeBron on board, they’ll soon be shooting hoops – or at least shooting up membership numbers.